We believe, as a collective force with brave ideas, we can end human trafficking.

Every ADVOCATE product funds transparent giving so we can drive authentic, measurable change. 

At our foundation is the belief to give more and take less, which is why we give 100% of our profits to provide restoration and healing to the survivors of human trafficking, and to provide education and prevention training in schools, colleges, businesses and community organizations. 

By wearing our pieces, not only do you walk with survivors, you wear the story of how we, as a collective force, end human trafficking. 

The Issue

Human trafficking is big business - a multi-billion-dollar industry worldwide - with an estimated 4.8 million victims in forced sexual exploitation globally.

Of those victims, 1 million are children with the average age of entry being just 11-14 years old. But the truth is, it's often much, much younger.

The growing trend of traffickers using online social media platforms to recruit and advertise targets has made it easier than ever to gain access to our children and teens.

It's not just foreign nationals being trafficked across the border - in the U.S., 83% of trafficking victims are U.S. citizens - mostly young women and girls, although there is growing evidence that more young boys are being targeted and recruited through gaming and social media apps. 

The United States is ranked as one of the worst countries in the world for human trafficking, and California - with one of the highest rates of reported cases nationwide - consistently ranks as one of the worst offenders.

Our Commitment: 2024

We are committed to supporting survivor success by funding: 

    • safe shelter, where survivors can heal and find restoration;
    • whole-person holistic services such as trauma-informed therapy, mentorship and individualized life skills so they can flourish as they move away from a life of exploitation; and
    • pathways into education and employment to generate a strong life purpose and gain financial independence for long-term success.
    • Anti-trafficking education education and prevention in schools, colleges, businesses and community organizations. 

We want to lift up those who have been exploited and rewrite the toxic narrative they were led to believe, so that they can truly live a free and purpose-filled life.

How We Do It 

2024 Partnership

We are partnered with GenerateHope to provide on the ground services for survivors. Our goal isn't to recreate the wheel, but to grow the national services available through GenerateHope where there is a proven model for success. 
GenerateHope is a safe place for survivors of sex trafficking to heal and find restoration in long-term housing, with trauma-informed therapy, education, and vocational support.
We want all survivors to have the opportunity to recover from the abuse and exploitation they have lived so that they can go on to thrive. 
Find out more here


The Center For Justice and Reconciliation at PLNU leads nationally recognized research projects, community leadership and educational outreach. They run several programs that not only provide pathways into education and employment for survivors, including full college scholarships, but also a program called KNOW More. This program goes into middle and high schools, completely free of charge, and educates our youth to recognize the red flags and vulnerabilities around trafficking and equips them to take action for themselves and their peers.

Although Covid-19 has currently halted the in-person program, the silver lining has been the creation of an interactive online version that will be rolled out this year (2022). This means we can reach more schools, more students, and ultimately stop the abuse before it happens.

Find out more here.

The San Diego Family Justice Center is part of the Office of the City Attorney, and provides walk in services for both victims of domestic violence and sex trafficking.

City Attorney, Mara Elliott, has prioritized protecting the most vulnerable victims of violence and exploitation and is dedicated in the fight against human trafficking. There is now a safe place for survivors at the Family Justice Center where they provide counseling, workforce readiness support, legal advice, and other assistance to help victims break free from a life of violence and go from survivor, to thriver. 

Find out more here


At ADVOCATE. we provide an pathway for advocate's just like you to get involved in the anti-trafficking movement.

So join us, because together is the only way we will end human trafficking.