Can You Imagine

...if a business gave 100% of its profits to those who need it most? 

A business that created space for those who are not free. Those who have their every action - from when they eat, to when they sleep, to what they wear - controlled by somebody else. 

ADVOCATE [The Label] exists as a vehicle to raise funds for women and girls who have been the victims of human trafficking. We exist so that you can hold space for survivors through mission driven product - luxurious capsule pieces - that tell a story you can share over and over again. A story that will be part of the awareness and fund raising effort we so desperately need to end human trafficking. 

You see this isn't just happening in far off countries, human trafficking is happening right here, in our local communities. 

And it's not foreign nationals being trafficked across the border - 83% of trafficking victims in the U.S., are U.S. citizens. 

We want to lift up those who don't have options, creating a safe space for restoration, and pathways into education and employment for long term success.

Because if we don't, the cycle of abuse and exploitation continues. 

So How Do We End Human Trafficking? 

Despite being the fastest growing criminal enterprise in the world, public awareness is growing just as rapidly. People, just like you, are ready to stand up for those who don't have a voice.

Much like the civil rights movement, a collective demand for justice is needed, which in turn dictates government policy and budget necessary to combat this global issue. We have to get loud, make noise and effect a cultural shift. 

At ADVOCATE, we want to expand the conversation, be part of the collective effort to get loud, and ultimately gain freedom for all. 

The Issue

Human trafficking is a multi-billion-dollar industry worldwide, with an estimated 4.8 million victims in forced sexual exploitation globally. Of those victims, 1 million are children, with the average age of entry being just 11-14 years old. The growing trend of traffickers using online social media platforms to recruit and advertise targets has made it easier than ever to gain access to vulnerable children and teens.

The United States is ranked as one of the worst countries in the world for human trafficking, and California - with one of the highest rates of reported cases nationwide - consistently ranks as one of the worst offenders.

Although there’s a heroic effort being launched at the front end of the issue, there’s much less focus on the long-term health and success of victims, which has led to a dismal survivor to thriver rate.

Lack of funding and awareness means that survivors are left without viable pathways to success, and without strategic attention, the need for prosecution and survivor services will only increase.

What We Do 

At ADVOCATE [The Label] we design luxury ethical pieces that directly impact survivor success. 100% profits support survivors by providing access to: 

  • Safe shelter, where survivors can heal and find restoration;
  • Whole-person holistic services such as trauma-informed therapy, mentorship and individualized life skills so they can flourish as they move away from a life of exploitation; and
  • Pathways into education and employment to generate a strong life purpose and gain financial independence for long-term success.

How Do We Do It 


We are partnered with GenerateHope to provide on the ground services for survivors.
GenerateHope is a safe place for survivors of sex trafficking to heal and find restoration in long-term housing and trauma-informed therapy, education, and vocational support. Since recovery from sexual exploitation is a long-term process, GenerateHope provides safety, community, and individualized life skills support to work through the deep trauma and discover a healthy, purpose-filled life.
Find out more here


The Center For Justice and Reconciliation at PLNU leads nationally recognized research projects, community leadership and educational outreach. They run several programs that not only provide pathways into education and employment for survivors, including full college scholarships, but also a program called KNOW More, that goes into middle and high schools and helps young people recognize the red flags and vulnerabilities around trafficking and equips them to take action for themselves and their peers.

Although Covid-19 has currently halted the in-person program, the silver lining has been the creation of an online version that will be rolled out later this year. This means we can reach more schools, more students, and ultimately stop the abuse before it happens.

Find out more here.

The San Diego Family Justice Center is part of the Office of the City Attorney, and provides walk in services for both victims of domestic violence and sex trafficking.

City Attorney, Mara Elliott, has prioritized protecting the most vulnerable victims of violence and exploitation and is dedicated in the fight against human trafficking. There is now a safe place for survivors at the Family Justice Center where they provide counseling, workforce readiness support, legal advice, and other assistance to help victims break free from a life of violence and go from survivor, to thriver. 

Find out more here


At ADVOCATE [The Label] we provide an entry for advocate's just like you to get involved in the anti-trafficking movement.

So join us, because when we all stand together, we will end human trafficking 🖤